Chitika
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Founded in 2003, Chitika (pronounced CHIH-tih-ka), is the leading blog advertsing company with a network of thousands of blogs/websites and hundreds of name brand advertisers and merchants. |
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Mission:
Enable online advertising by actively engaging Brands, Bloggers, and Buyers.
Chitika provides bloggers the opportunity to harness their independent original content and opinions to monetize the traffic to their site. Offers retailers a new channel to merchandise their products, and gives consumers better access to a broader base of independent expert advice from the blogger community.
Glimpses of Chitika:
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What does Chitika mean?
When Chitika co-founders, Venkat Kolluri and Alden DoRosario left Lycos in 2003 to start their own company, they sought a name that would suggest the speed with which its customers would be able to put up ads on their Web sites. Chitika, which means “snap of the fingers” in Telugu (a South Indian language), captured this sentiment and Chitika Inc. was born. Chitika introduced its online-ads service in January, 2004.
Milestones
February 2008
-Chitika has booth at the Affiliate Meet Market
-Chitika unveiled New Chitika | VBU at eTail 2008
-Chitika gives away iPhones at eTail 2008
-Chitika hosts exclusive party at SXSW “The Chitika/Problogger SXSW Beer-Bus!”
-Mmimobots Invade Chitika’s Network
-Chitika | RPU now available to all Chitika publishers
January 2008
-Wall Street Journal Reports: Chitika Makes Bloggers Money
-Chitika introduces Chitika | Pulse - A Weekly Industry Analysis Report
-Chitika attends the 2008 International CES in Vegas
-Chitika’s Mission: Possible | iPhone Giveaway at CES
December 2007
- Chitika featured on MediaPost
- Chitika featured on INC.com’s list of best services
- Moving Day! Chitika re-locates to a new office !
November 2007
-Chitika | Linx gets a makeover and code panel revamp.
-Chitika attends Ad Tech New York - Introducing The Chitika Dartman.
-Chitika attends Blog World and New Media Expo in Las Vegas.
-Using Chitika & Google - The expert ad placement series begins.
-Chitika experiments with round edges on eMiniMalls units.
-Chitika releases 2nd free eBook: “Using Chitika with Google.”
-Chitika witnesses record 100% increase in the weekly Cyber Monday network traffic w.r.t to 2006.
October 2007
-All Chitika publishers aren’t created equal. Chitika launches Premium Publishers Club.
-We say “Geeks ARE Sexy” - Chitika sponsors Geeks are Sexy Technology News “how to” writing contest.
-ShopLinc for everyone! Custom ShopLincs created for ALL Chitika members
-Chitika | Blogotober - Drive before you buy program.
-Chitika releases updated eMiniMalls overview video.
September 2007
-Chitika attends OMMA New York
-eMiniMalls Facebook API goes live
-The Chitika Family takes a break for go-cart racing.
August 2007
-The Chitika Team can’t be beat! Our innovative Family page is born.
-Chitika SPHERE is now open to everyone.
-Chitika released first study estimating the revenue in the blogosphere - 500 Million.
-Chitika sponsors Joel Comm’s The Next Internet Millionaire TV Reality Show
-Chitika kicks off the Facebook referral program
July 2007
-Chitika launched iBought widget for FaceBook.
-Chitika goes bananas at Ad-Tech Chicago.
-Chitika gets featured on NBC as the TIE-Boston success.
June 2007
-Chitika | ShopLinc goes mobile with Price Alerts.
-Have a drink on us! Chitika attends the Problogger Readers Meetup.
-Chitika launches Shlogging.com, the next generation e-commerce portal driven by a community of users to determine the best deals on and off the internet.
-Chitika goes to Tie-Con, Affiliate Summit, and Red Herring Conferences
May 2007
-Chitika publishers guest blog sharing tips and tricks in new series ‘A Publisher Speaks’.
-Chitika opens The Developers Grove, featuring publishers who create their own plug-ins.
-Happy Birthday! Chitika turns 4.
-Chitika attends SOBCon-07 - Dancing bloggers anyone?
-Chitika | Linx ad unit is launched giving our publishers new CPC possibilities.
-Chitika launches eMiniMalls SideBar Widget for WordPress
-Chitika sponsors ProBlogger Writing Contest
April 2007
-Digg Traffic v/s Google -Chitika releases controversial analysis report.
-Chitika kicks off the first annual Blog Bash
-Chitika gives away a Nintendo Wii in Blog Bash contest.
-Chitika rocks the house at 2nd annual BIMA Career Fair.
March 2007
-Chitika attends eComXpo virtual tradeshow.
-Chitika makes their debut in SecondLife
February 2007
-Chitika CTO, Alden DoRosario smiles for the MetroWest Daily News.
-Rewarding your creativity! Chitika Creative Creations contest begins.
-Chitika enters Myspace with Chitika | Owna a cool, revenue earning widget.
January 2007
-Chitika=Blog$. Chitika featured in WashingtonPost.com
-Chitika is at your service.. Channel Reports delivered right to your inbox.
-eMiniMalls 101 overview video released.
November 2006
-Chitika experts get busy giving away Holiday Expert Optimizations in Chitika SPHERE.
-Chitika | ShopCloud$ becomes viral.
-Channel Management now live in publisher reports.
October 2006
-Chitika extends referral program from 12 to 15 months so publishers have extra revenue for the holiday season.
-Chitika launches official forum, Chitika SPHERE.
-Discover a tag cloud that rewards. Chitika launches ShopCloud$.
-Chitika | MPU is now referral enabled.
September 2006
-One of Chitika’s top earning ad units is launched Related Products Unit (RPU).
August 2006
-Chitika | ShopLinc launched, your own customized shopping store.
-A Chitika employee breaks a world swimming record.
-Chitika offers Globe Trot preview tool for publishers.
June 2006
-Chitika | eMiniMalls category hints now available.
May 2006
-Chitika partners with CNET and launches co-branded eMiniMalls.
April 2006
-Chitika in the MITX Spotlight.
December 2005
-Chitika launches geo-targeting service to eMiniMalls program.
November 2005
-Chitika now supports traffic from Europe.
October 2005
-Let there be color! Chitika gives the option of color changes for eMiniMalls.
-The Chitika Referral Program is launched.
-Chitika selected as the MITX Awards finalist in the Interactive Marketing Category.
September 2005
-The Chitika Blog is born.
June 2005
-Chitika launches eMiniMalls at WebMasterWorld Search Engine Conference.
March 2005
-Chitika’s signature bean bag chairs are purchased.
January 2005
-Chitika relocates to Marlborough, MA.
August 2004
-Chitika introduces ContextAnywhere.
March 2004
-Chitika launches RealContext.
November 2003
-Chitika launches beta version of their contextual ad program.
May 2003
-Chitika is born!
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